V Rum Announced as Official Rum Sponsor of Eastleigh Football Club for 2025/26 Season

Eastleigh, Hampshire – V Rum, the award-winning premium rum brand proudly made from scratch and distilled in Eastleigh, is delighted to announce a partnership with Eastleigh Football Club for the 2025/26 season. As the Official Rum Partner, V Rum will work closely with the club to bring its range of locally crafted, incredible tasting drinks to fans and the wider community.

Founded on a passion for quality premium spirits and experiences, V Rum has quickly built a strong reputation in the drinks industry. Distilled just a stone’s throw from the Silverlake Stadium, the brand has earned accolades across multiple spirit competitions, including most recently The Great Taste Awards, and Gold for the Spirits Business, Global Rum Cachaca Masters 2025 to name a few.

This partnership not only represents a collaboration between two Eastleigh institutions but also underscores V Rum’s commitment to supporting the local community and sharing the spirit of Eastleigh beyond Hampshire.

“We’re incredibly proud of our Eastleigh roots, and partnering with Eastleigh FC is a perfect way to celebrate that,” said Carl Churchill, CEO of V Rum. “This club means a lot to the town, and together, we want to raise the profile of our local talent, both on the field and behind the bar. It's about community, passion, and quality – values we both share. We’re really looking forward to the start of the season and can’t wait to cheer the team on at their first home match of the season on the 16th August and to showcase our rum and newly launched ready-to-drink cans to the fans!”

Throughout the season, fans can expect exclusive promotions, matchday activations, and opportunities to sample V Rum’s award-winning range at club events and in select hospitality areas.

Eastleigh FC’s Vice Chairman, Tom Coffey, commented: “We’re delighted to welcome V Rum as our Official Rum Sponsor for the season. It’s great to partner with a brand that’s proudly flying the flag for Eastleigh and making a name for itself with its award-winning products. This collaboration is a celebration of local excellence, and we’re looking forward to a successful and exciting season together, both on and off the pitch.”

For more information on V Rum and their full product range, please get in touch:

Media Contact:
Press: Shauna Miller or Bud Pollard | Email: pr@vrum.co.uk

V Rum | V Spirits Company Limited
Phone:  023 8201 6200

About V Rum:
V Rum is a craft distillery based in Eastleigh, Hampshire, producing premium rums from carefully sourced ingredients using traditional methods. Known for its rich, complex flavours and innovative approach, V Rum has won multiple national and international awards and is proud to represent the best of British rum-making.