

V Rum's New, 100% Recycled Glass Bottles
We’re thrilled to partner with V Rum on this innovative project, said Nolan Kane, Head of Marketing at Verallia. Creating these bespoke bottles from 100% recycled glass showcases how premium design and sustainability can go hand in hand. It’s fantastic to see a British rum brand leading the way in reducing its environmental footprint while delivering a world-class product.
Nolan Kane, Head of Marketing at Verallia

V Spiced Rum in the new V Rum 100% Recycled Glass Bottle
Our mission has always been to create a truly exceptional British rum, but to do it the right way, said Carl Churchill, CEO & Founder of V Rum. Working with Verallia has allowed us to take a major step forward in our sustainability journey. This new customised bottle doesn’t just look beautiful; it represents progress, responsibility, and innovation at the heart of our brand.
Carl Churchill, CEO & Founder of V Rum
V Rum is an independent distillery based in Hampshire, founded by Carl and Nicole Churchill following five years of development and as their fifth business venture together. The brand is built on a strong ethos of using premium British ingredients, traceable sourcing, and a deep commitment to environmental responsibility. At the heart of the operation is Head Distiller Mikey Melrose, a multi-award-winning distiller whose skill and innovation have shaped the character of V Rum’s distinctive range.
Press: Shauna Miller | Email: pr@vrum.co.uk
Trade: Steve Hickey | Email: steve.hickey@vrum.co.uk
V Rum | V Spirits Company Limited
Phone: 023 8201 6200


