FOR IMMEDIATE RELEASE
15th September 2025
15th September 2025
V Rum Becomes Exclusive Cocktail Partner of the London Dungeon
London, UK – V Rum, the award-winning craft rum brand distilled in Eastleigh, is proud to announce a thrilling new partnership with the London Dungeon, becoming their Exclusive Cocktail Partner for an exclusive period in the run up to Halloween.
To mark the collaboration, V Rum has created a bespoke rum– RedRum – a name that playfully spells murder backwards, serving as a dark nod to the notorious figures of Victorian London such as Jack the Ripper and the sinister Plague Doctor. This unique creation captures the spirit of the Dungeon’s immersive storytelling while delivering a truly unforgettable drinking experience. Redrum is available to purchase in the London Dungeon gift shop, RRP: £30 for a limited time.
Visitors at the London Dungeon will also be able to enjoy three exclusive cocktails, crafted specially for the attraction:
· The Ripper – bold and blood-red, with a sharp edge of spice.
· Plague-colada – a haunting twist on a tropical favourite.
· Torturer’s Tipple – daring, delicious and devilishly smooth.
As part of the partnership, V Rum and the London Dungeon will also host two exclusive ‘Blood Curdling’ Rum Cocktail Masterclasses with Dungeon Tours in October. Guests can experience a terrifyingly fun tour through the London Dungeon, followed by a 60-minute V Rum Cocktail Masterclass – where guests can get hands-on, making and enjoying their own hauntingly good cocktails.
Carl Churchill, Founder of V Rum, said:
“Partnering with the London Dungeon is a perfect fit for V Rum, and we wanted to create something truly unique to mark the occasion. That’s where RedRum was born – a bespoke rum crafted exclusively for the Dungeon, inspired by the infamous characters of Victorian London and the chilling stories the attraction brings to life. It’s bold, dark, and full of character, just like the Dungeon itself. Alongside this, we’ve developed three signature Dungeon-themed cocktails that will be on the menu until Halloween, giving guests the chance to toast the season in suitably sinister style. Combined with our immersive masterclasses, visitors will be able to experience V Rum in a way that’s theatrical, memorable, and unlike anything else.”
A London Dungeon spokesperson added:
“The London Dungeon is all about unforgettable experiences, and this partnership with V Rum allows us to extend that into our tavern. We are delighted to be able to offer our guests something different with the specially crafted RedRum, the exclusive cocktails and the cocktail masterclasses bring something brand new and interactive for our guests to enjoy.”
The V Rum cocktails and masterclass experiences will be available exclusively at the London Dungeon from September-October 2025.
For more information and to buy tickets visit [https://www.thedungeons.com/london/whats-inside/events/v-rum-masterclass/
Naomi Penn
Communications Manager, London Dungeon
Email: LDPressOffice@merlinentertainment.biz
Communications Manager, London Dungeon
Email: LDPressOffice@merlinentertainment.biz
About V Rum:
V Rum is an award-winning rum brand distilled in Hampshire. With a commitment to quality, innovation, community and sustainability, V Rum has won multiple national and international awards and continues to push boundaries in the world of craft spirits.
V Rum is an award-winning rum brand distilled in Hampshire. With a commitment to quality, innovation, community and sustainability, V Rum has won multiple national and international awards and continues to push boundaries in the world of craft spirits.
About the London Dungeon:
The London Dungeon is one of the UK’s leading immersive attractions, bringing the capital’s dark history to life with live actors, thrilling rides, and unforgettable storytelling.
The London Dungeon is one of the UK’s leading immersive attractions, bringing the capital’s dark history to life with live actors, thrilling rides, and unforgettable storytelling.
